All Weather Windows Renovations
2016 Fall Window & Door Replacement Campaign
We took an admittedly tongue-in-cheek approach that dramatized Albertans’ natural trepidation about the coming season. We made winter into an over-top-top malevolent force intent on finding its way into your home. And we added a limited time offer to spur “frightened” homeowners to action.
The radio was accompanied by direct mail which was sent specifically to neighbourhoods in Edmonton and Calgary where the majority of homes were built over 20 years ago, making them more likely to need window and door replacement. The creative featured an ominous path in a wintery wood and aligned visually with our melodramatic approach on radio.
The visual creative was also applied to digital display and paid social ads on Facebook. We used remarketing list targeting to push primed and interested homeowners further down the sales funnel. All of our tactics featured unique phone numbers and web addresses, ensuring that we were able to track results and optimize the campaign in real-time.
Year-over-year increase in website page visits.
Increase in sales leads.
Increase in projected revenue from campaign leads.
It turns out fear of winter is a powerful motivator.
The campaign exceeded expectations, delivering outstanding business results when compared to the same campaign period in the prior year.