Whose work will make The Wall? Ours, that’s whose!
Last night’s annual Capital Awards, hosted by the Edmonton chapter of the International Association of Business Communicators (IABC), celebrated the very best communicators and communications achievements in our city.
This year’s theme was “The Art of Communication,” and what do you do with art? You hang it on the wall. So, as the event’s creative sponsor, we actually built a wall. Winners would claim their awards and then proceed to The Wall, where they would physically nail their winning work to it (with a golden hammer, of course). Here’s how it looked by the end of the night:
You can’t see it in the picture, but Starburst made the wall five times with four Awards of Excellence and one Award of Merit.
Awards of Excellence
Central Social Hall – Menu Tasting Event: To generate excitement about Central’s new menu, which featured made-from-scratch ingredients, more locally-sourced items, and more healthy options, Starburst hosted an exclusive evening event to introduce local food bloggers and media personalities to the new menu items.
Central Social Hall – Plus Redgie Campaign: Focusing on Central’s lovable in-house head chef, Redgie Salinana, this campaign highlighted menu items made in-house. The idea was simple: if Redgie makes menu items from scratch, why wouldn’t he make his own ads, too?
Edmonton Valley Zoo: In keeping with the zoo’s brand, we developed a campaign that was was welcoming and fun and at the same time highlighted animals at the zoo along with the new features (Entry and The Wander) to explore.
All Weather Windows: We developed a comprehensive, attractive, sales-oriented new website for All Weather Windows. Combining best practices with innovative thinking, the new website design offered a seamless online experience to different audiences.
Award of Merit
Canterbury Foundation: In 2014, Canterbury celebrated its 40th anniversary, so we developed a commemorative book to outline its 40 year history and plans for the future. The book was distributed during their 40th anniversary celebration event to donors and corporate partners. Today, it is the main promotional piece for the Foundation.
Thank you to each and every one of our clients for giving us the chance to be creative and make use of our team’s talents to further their objectives.
Until next year!