Engaged thinkers. Ethical citizens. Entrepreneurial spirits.

Students are at the heart of education in Alberta, so the Government of Alberta’s Department of Education developed a new initiative to put students first and make improvements to the education system. As a result, Inspiring Education was born. What began as a public forum became an initiative to create a long-term vision for education in Alberta.

The Inspiring Education project centred on a new interactive website to showcase all the avenues available to parents, teachers, education leaders, students and more. We took charge of designing and developing this website, which was to act as a hub for all things related to the Inspiring Education initiative while maintaining a user-friendly and visually appealing online experience.

The website, which was responsive and automatically adapted to all browser sizes, featured question forums, Inspiration in Action story submissions, a blog, links to external Inspiring Education resources and access to information on each of the sub-initiatives being run under the Inspiring Education banner.

The design incorporated a youthful, colourful theme that coordinated with the other creative work we developed for the Inspiring Education campaign, including a brochure/roadmap, pocket card and buttons. The variety of interactive elements served as a call to action for website visitors, encouraging each person to become a part of the discussion and help spread the word about the Inspiring Education initiative.