Chelsea Rho

In order to showcase their commercial glazing division, we were tasked with developing a new website for All Weather Windows COMMERCIAL. With an all-new look, detailed product and service information and image galleries highlighting a number of their projects, the AWW COMMERCIAL website refresh offers an eye-catching new look with up-to-date and easily accessible information.

AWW COMMERCIAL has been providing high quality commercial glazing solutions to corporate, architecture, land development, construction and industrial partners since 2008, so we wanted the new website to highlight the company’s history and expertise. With a clean and stunning design built on top of WordPress, the new website represents AWW COMMERCIAL’s beautiful work and depth of expertise in large-scale commercial glazing projects.

We also developed the interactive image galleries to provide a visual overview of the company’s work, using stunning photography and relevant information to showcase the company’s process and overall results.

The Brick needed a fresh, fun and interactive overhaul of their successful national contest, Flip it to Win.

We developed an attractive new website with extensive custom contesting functionality in addition to a socially-focussed advertising campaign with supporting creative.

The share-worthy contest blew away past years’ results, was played by over 114,000 Canadians and received over a quarter million page views, in addition to growing The Brick’s huge email subscriber base by an additional 15%.

 

As reported in this article, Foursquare has started selling ads that can be targeted based on where someone has checked in.

It’s an interesting (if not unexpected) new frontier for the platform. As ads in the digital and social spheres become increasingly more targeted based on any number of criteria, it seems only logical that if you’re actively telling an advertiser exactly when you’re physically located somewhere that sells their goods, they would try to influence your purchase decision while you’re there – and likely pay handsomely for it.

Obviously the possibilities for such advertising are nearly endless. The demand for this targeting could become particularly fierce among brands in the food & beverage industry, or among retailers that sell competing brands under one roof. As a sort of digital POS display, it wouldn’t be surprising if participating businesses began to offer such promotion as an available premium to their vendors.