Kiri Wysynski

Start here. Grow here.

FKA has an opening for an enthusiastic, organized and driven individual to join our growing account team as an Account Coordinator. If you have one or more years in an advertising or marketing position with a relevant degree or diploma, we sure would love to meet you.

At FKA, you’ll interface directly with national clients and collaborate across all our internal teams, including creative, digital media, interactive and communications, to assist in executing amazing work that drives results and solves complex business problems with elegant solutions. But don’t stress; you’ll have the full support and mentorship of our account and senior leadership teams while doing so.

The ideal candidate will be a strong communicator, with excellent attention to detail and organizational skills. Responsibilities range from project management and relationship building to estimating, reporting and invoicing. A passion for marketing communications and advertising, particularly in the areas of social and digital, is a must.

FKA offers an exciting, fast-paced, fun and supportive agency environment. With a morning scrum to collaboratively manage capacity and risks, and a weekly pulse survey, your success and growth are paramount. Additionally, team members are provided with competitive compensation, health benefits and opportunities for professional development and networking.

FKA is a best-in-class Google Premier Partner and one of Canada’s fastest-growing companies — we were recently ranked 150 on the 2018 GROWTH 500 list, you know.  We boast a stellar team of some of the best and brightest in the business and have been recognized with awards from the Advertising Club of Edmonton, Digital Alberta and International Association of Business Communicators.

If you’re interested in kick-starting your career with a great team, please send your cover letter and resume with “Account Coordinator” in the subject line to recruitment@fka.agency no later than 5pm on Friday, November 16.

 

Now Hiring: Account Lead

| Careers, News

Now Hiring: Account Lead

| Careers, News

Suit wanted. Tie optional.

FKA is seeking to add a senior account lead to our growing team. If you’re looking for a new challenge and have a minimum of seven years of experience in an advertising or interactive agency, we’d like to talk with you.

Working at FKA, you will build effective long-term relationships as a valued strategic partner, working face-to-face with national clients. In this role, you will manage and mentor junior account team members and be supported by executive leadership. You will work closely with FKA’s other departments—digital media, interactive, creative and communications—to produce nimble, integrated campaigns that produce results.

You should be a strong communicator, from day-to-day email to creative presentations and have a bias for action. ECommerce experience, a wealth of time in the trenches managing complex accounts and an understanding of the potential of digital and interactive marketing are absolute musts.

FKA offers an exciting, fast-paced advertising and interactive agency environment. We start each day with a scrum to collaboratively manage capacity and risks and every week we survey the team to make sure the team is feeling supported and challenged and take steps to improve things that aren’t working well. FKA provides team members with competitive compensation, health benefits and opportunities for professional development and networking.

FKA is a best-in-class Google Premier Partner and one of Canada’s fastest-growing companies—we were just ranked 150 on the 2018 GROWTH 500 list.  We boast a stellar team of some of the best and brightest in the business and have been recognized with awards from the Advertising Club of Edmonton, Digital Alberta and International Association of Business Communicators.

If you’re interested in doing great things with a great team, please send your cover letter and resume with “Account Lead” in the subject line to recruitment@fka.agency no later than 5pm on Friday, November 16th.

At FKA, the people you work with matter more than anything else. That includes you — our new Account Lead.

We are Edmonton’s newest marketing communications agency with over 170 years of experience. But we could really use yours to bolster our ambitious team. You’re a confident, strategic thinker. As a seasoned Account person, managing change is your forté and you thrive in an agile environment. You have a minimum of seven years of experience, preferably in an advertising or interactive agency. A related post-secondary degree or diploma would be great but is not mandatory.

You manage the best creative solutions through your strategic thinking, and your rock-solid organizational skills instill confidence in your team as well as your clients/partners. Candidates should be strong communicators because marketing communications is all about, well… communicating.

We’re seeking individuals inspired to innovate new ways to help our clients reach their objectives and solve their business problems. From morning scrums to cross-discipline mentoring, we’re dedicated to a collaborative environment fostered by a culture of support.

FKA offers competitive compensation and a comprehensive benefits program. We provide our team members with many opportunities for training and professional development. Interested applicants are asked to send their cover letter and resume with “Account Lead” in the subject line to recruitment@fka.agency no later than 5pm on Friday, May 18th, but apply early because if you pique our interest, we’ll call you right away.

A question I hear a lot when talking to people and organizations who are interested in working with Starburst is “we’re looking for an agency with experience in our industry — do you have that?”

If you want to be the same as everyone else, we strongly recommend this strategy. But breakthrough ideas don’t come from people who’ve walked the same path over and over again.

In fact, one of the reasons creative agencies still exist today is because of their diversity of thinking. Being an outsider to an industry has a huge advantage. As an outsider, you’re forced to ask questions — questions an industry vet might not think to ask because they’re constrained by typical ‘best practices,’ cookie cutter solutions and/or the dreaded mental rut.

The difficulty that comes from working with agencies in the same industry as yours is their inability to look at your problem separately from your product.

Why does this matter? Because problems are not industry specific.  If you’re a home renovation contractor who needs to generate leads and increase conversions, your problem isn’t about your products or services — it’s about how you’re marketing them. Similarly, if you’re a national bank trying to rebrand, you need an agency with extensive branding experience, not banking experience.

Smart marketing works across all categories: government, banks, furniture stores, manufacturing companies, restaurants and more.

When we’re given the opportunity to do work for a new industry, we’re challenged by circumstance to learn everything we possibly can about it. We don’t make assumptions based on what we’ve done before because every company is different. Instead, we apply what we’ve learned in other industries with similar problems. The more industries we’ve worked in, the stronger and more knowledgeable about varied marketing problems we become.

Marketers often forget that there is a basic understanding of human behaviour at the foundation of our business. It’s flawed to assume that because Agency X sold a similar product to yours they can achieve the same result selling it the second time around.

When you hire an agency with too much experience in your industry, you run the risk of looking like everybody else, and to us, that’s simply not effective advertising.

We are obsessed with optimization.

We optimize ad structure, copy, creative, tactics, strategy, landing pages and brands based on results. We iterate on our work and take the learnings and make it better.

At least, this is what we do for our clients.

Our need to rebrand came out of a realization that our brand didn’t quite fit who we were as an organization anymore. We had spent time reiterating processes for honing our clients’ brands but we missed fully maximizing the opportunity to optimize our own company as well.

As a result, we started to discuss what Starburst should look like versus who we had become. This led to not only discussions about our brand and internal culture but also about our own processes.

As we reflected on all of this, one concept was apparent and continual—that we optimize and iterate while also encouraging our clients to do the same.

In many ways, Starburst was already becoming an agile organization—we’ve just chosen to accelerate this process.

What does agile mean?

Agile is a way of thinking about project and team management that comes from software development. It’s broken into many different ways of practice but at its core are four main values:

  • Individuals and Interactions over processes and tools
  • Working software over comprehensive documentation
  • Customer collaboration over contract negotiation
  • Response to change over following a plan

So what does that mean for an ad agency?

We interpret those agile values as follows:

  • We understand that people drive success. Tools and processes are what we use but they won’t determine the success of a project.
  • It’s better to show a client that something works by delivering relevant solutions that meet their needs than to write about it, discuss theories and create documentation.
  • We involve our customers throughout the process. Not just at the beginning and end. We consult with them and treat them as part of our team. And we expect to be treated as part of their team. Customer insight and feedback is valued.
  • We understand that things will change in the course of any project. We work with our teams and clients to incorporate change versus fighting against it.

So how does this affect our rebrand?

There are lots of things we need to get done—from logo development and website changes to our business cards and all the things in between.

And honestly, we’ve been talking about doing these things for almost a year!

Now we need to start doing—prioritizing action. So we’ve begun taking the steps to iterate on our brand, collateral and website. Doing chunks of work each week.

And the key is that we don’t think it should stop once things seems to be okay or “ready for a launch.”

In many ways, this goes against traditional marketing where we do everything and launch a big campaign all at once.

But this isn’t really the way marketing works anymore. We need to be flexible and adjust in response to the changing digital and marketing landscapes.

We are going to be working on our brand and website each week from now until our official “launch” and then continually after that—iterating and optimizing ourselves.

This means that you will see changes to our website each week. We expect that it might look a little mis-mashed at times. We will also be working on our collateral and will show you sneak peeks for that as well!

We will keep you informed of our progress along the way. In fact, you can watch it on our Trello boards here.

Additionally, we will be documenting our progress in blog posts on this site so you can see a bit about what we are doing and how we are doing it. This will include design, copy, development and process related posts. 

We’ll be posting weekly on what’s going on, what we’ve accomplished and what we are learning. Stay tuned!