Having already overhauled The Brick’s Flip it to Win contest in 2013 with overwhelmingly positive results, Starburst set out in 2014 to maintain the fun and visually appealing website design while adding some exciting new features. The sophisticated back-end, complete with extensive custom contesting functionality, enabled players to interact with the contest for the chance to win instantly and gain entries into the daily and grand prize draws, while new features such as social login further improved game play experience.
With a limited advertising budget, a viral component was necessary to ensure the contest’s success. Flip it to Win was embraced by the contesting and social media communities, with information and game play codes being shared on sites across the country. Over the course of one month, the interactive contest drew 250,000 visits from over 100,000 visitors all over Canada.
Our work for The Brick’s Flip it to Win microsite was recently recognized by the Edmonton Chapter of the International Association of Business Communicators (IABC) with an Award of Merit at the 2014 Capital Awards.