Digital

The centrepiece of our latest campaign for All Weather Windows Renovations is this 10-second TV spot showcasing their very competitive financing offer when you book a window or door installation package. The spot will be aired on Global and CTV in both Edmonton and Calgary starting today. Other tactics in the campaign include newspaper, direct mail and online. Many thanks to KO Group and Johnny Blerot for the video and audio production on this project.

Yesterday evening, we attended the 2014 Capital Awards gala held by the International Association of Business Communicators (IABC) Edmonton. We were very happy to be recognized by the judges with an Award of Merit for our work on The Brick’s Flip it to Win Microsite.

The annual Capital Awards event brings together businesses and organizations from throughout the Edmonton community in a celebration of local excellence in communications. We look forward to being involved in IABC events in the future.

As reported in this article, Foursquare has started selling ads that can be targeted based on where someone has checked in.

It’s an interesting (if not unexpected) new frontier for the platform. As ads in the digital and social spheres become increasingly more targeted based on any number of criteria, it seems only logical that if you’re actively telling an advertiser exactly when you’re physically located somewhere that sells their goods, they would try to influence your purchase decision while you’re there – and likely pay handsomely for it.

Obviously the possibilities for such advertising are nearly endless. The demand for this targeting could become particularly fierce among brands in the food & beverage industry, or among retailers that sell competing brands under one roof. As a sort of digital POS display, it wouldn’t be surprising if participating businesses began to offer such promotion as an available premium to their vendors.