News

Angelina Cho

Digital Media Strategist

| Careers, News

Digital Media Strategist

| Careers, News

Join the fastest-growing department in the fastest-growing agency in the fastest-growing segment of marketing.

FKA is seeking a full-time Digital Media Strategist with two or more years of experience and a related post-secondary degree or diploma to join our growing digital media department.

The successful candidate will manage and optimize digital media campaigns featuring a combination of booked media from publishers and ad networks as well as biddable platforms.

This position features significant potential for career development and growth. Digital media is the fastest-growing department at FKA and overall our agency was ranked 150 on the 2018 GROWTH 500 list of Canada’s Fastest-Growing Companies. FKA is a best-in-class Google Premier Partner, offering unique opportunities for training and support. Team members are provided with competitive compensation, health benefits and opportunities for professional development and networking.

Candidates should possess:

  • Strong familiarity with Google AdWords (including SEM, display, PLAs and YouTube), Bing ads, Facebook ads (including Instagram) and Twitter Ads as well as the Google Analytics platform.
  • The ability to analyze data to improve performance of campaigns
  • Strong understanding of conversion tracking and familiarity with Google Tag Manager
  • Experience reporting and measuring the success of digital media campaigns.
  • Experience working with a variety of clients and annual budgets that range in size from five- to seven-figures.
  • A passion for finding innovative and creative digital media solutions for client problems.

FKA offers an exciting, fast-paced, fun and supportive agency environment. We start each day with a morning scrum to collaboratively manage capacity and risks, and we finish each week with a team feedback survey.

Your success and growth are paramount.

Interested applicants are asked to send their cover letter and resume with “Digital Media Strategist” in the subject line to recruitment@fka.agency no later than 5pm on Monday, September 30.

FKA is seeking a strategic and creative thinker with significant strength in traditional media to complement our strong digital capabilities and help us build one of Western Canada’s top media departments.

The successful candidate will strategize, plan and buy media for a variety of medium-sized and enterprise clients with budgets that range from five to seven figures. Attention to detail is critical. This senior position will work out of our Edmonton office and will report to the Director of Media Services and assist with department leadership and mentorship for six other media professionals.

Strong communication skills are needed as well as robust meeting and presentation capabilities. Candidates should be confident being the most senior media person in a room and must be adept at building relationships with client contacts but also within a highly-integrated, full-service agency with colleagues from different backgrounds and disciplines.

Familiarity with traditional media planning and buying software and tools is a must. Relationships with key traditional media vendors will be an advantage for candidates.

Great research, data and analytical skills are definitely required, as is a passion for insightful reporting that goes beyond the numbers. Candidates who understand digital tracking and tagging tools and can implement them will be favoured.

This position features significant potential for career development and growth. Media is the fastest-growing department at FKA and the agency was ranked 150 on the 2018 GROWTH 500 list of Canada’s Fastest-Growing Companies. FKA has offices in Edmonton and Toronto with a total of 33 employees.

FKA offers an exciting, fast-paced, fun and supportive agency environment. From agency-wide morning scrums where capacity and risks are collaboratively managed to weekly employee surveys, FKA takes action to ensure your success and growth. Team members are provided with competitive compensation, fully paid extended health benefits and opportunities for professional development and networking.

Interested applicants should submit their resume and cover letter to recruitment@fka.agency by Friday, July 5.

FKA is seeking a full-time, on-site Digital Media Strategist with two or more years of experience and a related post-secondary degree or diploma to join our growing digital media department.

The successful candidate will manage and optimize digital media campaigns featuring a combination of direct buys from publishers and ad networks as well as self-serve or programmatic platforms.

This position features significant potential for career development and growth. Digital media is the fastest-growing department and FKA is ranked 150 on the 2018 GROWTH 500 list of Canada’s Fastest-Growing Companies with a 5-year growth rate of 571%. FKA is a best-in-class Google Premier Partner, offering unique opportunities for training and support. FKA also provides team members with competitive compensation and health benefits plus professional development and networking.

Candidates should possess:

  • Strong familiarity with Google AdWords (including SEM, display, PLAs and YouTube), Bing ads, Facebook ads (including Instagram) and Twitter Ads as well as the Google Analytics platform.
  • The ability to analyze data to improve performance of campaigns
  • Strong understanding of conversion tracking and familiarity with Google Tag Manager
  • Experience reporting and measuring the success of digital media campaigns.
  • Experience working with a variety of clients and annual budgets that range in size from five- to seven-figures.
  • A passion for finding innovative and creative digital media solutions for client problems.

FKA offers an exciting, fast-paced, fun and supportive agency environment. Starting each day with a morning scrum to collaboratively manage capacity and risks, and implementing a weekly pulse survey, your success and growth are paramount. Additionally, team members are provided with competitive compensation, health benefits and opportunities for professional development and networking.

Interested applicants are asked to send their cover letter and resume with “Digital Media Strategist” in the subject line to recruitment@fka.agency no later than 5pm on Friday, April 26, 2019.

FKA is seeking to add a senior client strategist to our growing team. If you’re looking for a new challenge and have a minimum of seven years of experience in an advertising or interactive agency, we’d like to talk with you.

Working at FKA, you will build effective long-term relationships as a valued strategic partner, working face-to-face with local and national clients. In this role, you will manage and mentor junior members of the client services team and be supported by executive leadership. You will work closely with FKA’s other departments—media, technology, creative and communications—to produce nimble, integrated campaigns that produce results.

You should be a strong communicator, from day-to-day email to presentations, and have a bias for action. Experience with highly integrated campaigns, analytics, email marketing, ecommerce and an understanding of the potential of digital and interactive marketing are absolute musts. Previous hands-on experience with Google Ads (formerly AdWords) including YouTube, Facebook Business Manager (including Instagram) and other self-serve platforms is an asset.

FKA offers an exciting, supportive and fast-paced advertising agency environment. We start each day with a scrum to collaboratively manage capacity and risks. Every week we send an agency-wide survey to make sure the team is feeling connected and challenged and take steps to improve things that aren’t working well. FKA provides team members with competitive compensation, health benefits and opportunities for professional development and networking.

FKA is a best-in-class Google Premier Partner and one of Canada’s fastest-growing companies—we were just ranked 150 on the 2018 GROWTH 500 list.  We boast a stellar team of some of the best and brightest in the business and have been recognized with awards from the Advertising Club of Edmonton, Digital Alberta and International Association of Business Communicators.

If you’re interested in doing great things with a great team, please send your cover letter and resume with “Strategist” in the subject line to recruitment@fka.agency no later than 5pm on Friday, March 8th.

 

Which of the two biggest days for sales will reign supreme?

Lest you’ve been living an idyllic hunter-gatherer lifestyle in the northern reaches of this country, you’ve likely noticed the ascent of Canadian Black Friday and Cyber Monday promotions from retailers nationwide over the past few years. The phenomenon, co-opted from the United States where it heralds the beginning of the holiday shopping season on the heels of their Thanksgiving, marks one of the biggest shifts in the retail landscape and consumer behaviour in Canada. According to Google Canada, mobile searches for ‘Black Friday’ and ‘Deals’ have increased 100% over the past two years, a clear sign that this retail revolution has taken hold.

Going Toe-To-Toe With Boxing Day
Though the nascent Canadian rendition of Black Friday lacks the cultural weight of its American counterpart, this hasn’t stopped it from becoming a serious contender to Boxing Day as the time when most Canadians plan to hunt for deals, according to a recent study from the Retail Council of Canada. With 40% of Canadians indicating an intention to shop on Black Friday compared to 35% for Boxing Day, it appears, somewhat unsurprisingly, that pre-Christmas is becoming a more favourable time to shop for many. The report also reveals that 20% of Canadians are starting their holiday shopping earlier this year, suggesting that the allure of the late November deals may be working in kick-starting holiday spending. Of note, however, is that despite the day’s distinctly American roots, 87% of Canadians consider it important to ‘buy Canadian’ regarding their retailers of choice.

Taking Advantage Of The Shift
For Canadian furniture retailer The Brick, in particular, who’s brand name has become synonymous with Boxing Day deals, Black Friday has presented a significant opportunity to capitalize on a market newly primed for promotions and to build even further upon their success in the holiday sales space. This is evident in The Brick reaching #7 of the top 10 most searched brands leading up to the Black Friday shopping period, as reported by Google. Moreover, as a Canadian retail icon, The Brick benefits by tapping into the consumer push towards ‘buying Canadian’. “The rise of Black Friday has allowed The Brick to complement its Boxing Day successes and build upon our position as a market leader, all while providing even more value to Canadians leading up to the holiday season,” says Dave Freeman, President of The Brick.

A Uniquely Canadian Perspective
Once a blip on the Canadian retail radar, the proliferation of Black Friday germinated out of consumers’ demand for more pre-holiday sales in tandem with retailers’ attempts to shore up Canadian dollars going across the border to discounted American competition.

With no accompanying holiday or day-off during Black Friday, as is the norm in the U.S., the day has become more of an adoption than a direct carbon copy, with Canadians making it unique in terms of their consumer behaviour. In particular, shopping habits appear to revolve around the Thursday night before, as shoppers eagerly trawl through newly announced or impending deals, and the following Friday workday with shoppers sealing the deal on purchases in the morning, at lunch and then after work.

Of course, all of this on-the-clock buying has to be done online, making e-commerce that much more important to retailers’ promotional strategy. It’s these nuances (lunch breaks be damned) that make it clear Black Friday in this country will never be quite the same as south of the border but that it looks to be definitely here to stay in its own uniquely Canadian form.