It was the fall of 2013, and Field Law’s student recruitment materials had grown outdated. As the Firm’s first impression for many university students, these pieces needed to better reflect the dynamic nature of the company’s culture, staff and student employment opportunities.
Upon learning how intimidating the process of applying for articling student positions can be, Starburst set out to create a website that would serve as an interactive, approachable and informative portal. Through this portal, students could learn more about the application process, while familiarizing themselves with the dynamic personality and professional values that are central to the success of Field Law and their people.
A narrative theme was woven throughout the piece, incorporating fun, approachable language and modern designs. Additionally, a fun and interactive quiz was created for the site, assigning would-be applicants identities such as “Law Aficionado,” “Community Buff” or “Wonderer,” which spoke to the well-rounded nature and diversified skill set of Field’s team of lawyers and the students they employ.
Starburst created a site with a bright design incorporating a youthful take on Field Law’s brand. It was built responsively, ensuring a seamless user experience regardless of device. Featuring informative resources on application to-dos, former student testimonials, an interactive FAQ section, news and upcoming events, the site became a hub containing everything a student may need when applying for an articling position.
The website was well received among internal and external audiences and received thousands of visits from a niche target audience. It remains an essential resource in Field Law’ student recruitment toolkit.