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We recently developed a series of ads for Metterra that juxtaposes high-end finishes from throughout the boutique hotel with fashion or luxury items made from the same materials. In this particular iteration of the campaign, we crafted a custom-made necklace from the same slate used in the stairwell from the lobby to the mezzanine at Metterra, showcased in stunning photography by Curtis Comeau.

The intent is clear—Metterra is Edmonton’s hotel of choice for travellers with taste.