Welp, someone in our industry has potentially said something outrageous, and we at FKA are very here for it.
Last week, the CEO and CCO of Havas Creative North America, Paul Marobella and Jason Peterson, adorned their finest streetwear and perched in front of a large green-screen for the first of a series of agency-wide video updates. In it, they implore their creative teams to shift their paradigm from that of creative to creator. As Peterson, a man who almost definitely owns a Supreme Brick, brusquely puts it: Havas’ competition is “…kids with iPhones and millions of YouTube followers.” He also happens to call the agencies of Leo Burnett, BBDO and FCB “shitty.” Poop emojis and a farting effect are added for good measure, obviously.
Check out their video here.
As you can imagine, this hot take has stirred the proverbial pot, springing forward a range of thoughts and opinions. Do they have a point, Tim and Eric-esque production aside? Did they cross the line? Is the video just really…lame?
For FKA’s erudite musings on the video, listen to the first snippet from our upcoming podcast below! (No, that’s not a joke. We’re making a podcast.)