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At FKA, the people you work with matter more than anything else. That includes you — our new Traffic Manager.

FKA is a leading locally-owned agency and one of Canada’s Fastest-Growing Companies — ranking 150 on the Growth 500 list in 2018. We boast a stellar team of 31 made up of some of the best and brightest in the business. But we’re always striving to be better, which is where you come in!

Reporting to the Senior Director of Service Delivery, you will demonstrate your forté for managing projects, keeping track of tasks and timelines, adapting to change and keeping a complex team running like a well-oiled machine. And of course, you thrive in a fast-moving, agile environment.

You have a minimum of three years of experience, preferably in an advertising or interactive agency, video production house, publisher or broadcaster or large client-side marketing department. Relevant education in business, marketing or project management would be great but is not mandatory.

You’re as comfortable figuring out the steps to take a digital or creative project to completion as you are scheduling video or broadcast work. Your rock-solid organizational and multi-tasking skills instill confidence among your team.

We’re seeking individuals inspired to innovate new processes and operational approaches to help FKA and the clients we serve reach their objectives and solve their business challenges. We are wholeheartedly dedicated to the development of a collaborative environment underpinned by a culture of support.

Responsibilities:

  • Internal project management, including:
    • Setting up timelines and assigning tasks for all our client and internal projects in Function Point, Trello or other tools as needed
    • Setting up approval workflows in Approval Manager
    • Creating material requirements and ad specification documents for projects across a variety of media
    • Managing third party/client created deliverables to ensure they meet specifications, as well as organizing and providing the assets to the media team or other departments
    • Ongoing communication/liaison with clients, as well as FKA’s media, communications, interactive and creative services departments, to ensure project success
    • Having an understanding of the resources available in each department and, when required, liaising with leadership to assign tasks appropriately
    • Procuring cost estimates from vendors (printers, photographers, videographers/producers, sound engineers, modelling agencies, etc.) for required projects   
    • Coordinating timelines/schedules and specifications with vendors for required projects
  • Client facing project management — including estimating — on projects when required
  • Helping to develop and implement new agency-wide, cross-departmental internal processes and best practices

Qualifications:

  • Minimum 3 years of relevant experience
  • Relevant education in business, marketing or project management is an asset
  • Proven to be someone who takes initiative and is detail-oriented, a creative problem solver, a critical thinker and incredibly organized
  • Excellent interpersonal and verbal communication skills
  • Ability to work collaboratively and cooperatively with a diverse range of people
  • Proficiency in project management including leading and managing print and digital communications processes to successful completion
  • Experience using Function Point and/or Approval Manager is an asset

This is a 1-year maternity leave position with the possibility of extension. FKA offers competitive compensation and a comprehensive benefits program. We provide our team members with many opportunities for training and professional development. Interested applicants are asked to send their cover letter and resume with “Traffic Manager” in the subject line to recruitment@fka.agency no later than 5 pm on Friday, May 3rd. But apply early because if you pique our interest, we may call you right away.

FKA is seeking a full-time, on-site Digital Media Strategist with two or more years of experience and a related post-secondary degree or diploma to join our growing digital media department.

The successful candidate will manage and optimize digital media campaigns featuring a combination of direct buys from publishers and ad networks as well as self-serve or programmatic platforms.

This position features significant potential for career development and growth. Digital media is the fastest-growing department and FKA is ranked 150 on the 2018 GROWTH 500 list of Canada’s Fastest-Growing Companies with a 5-year growth rate of 571%. FKA is a best-in-class Google Premier Partner, offering unique opportunities for training and support. FKA also provides team members with competitive compensation and health benefits plus professional development and networking.

Candidates should possess:

  • Strong familiarity with Google AdWords (including SEM, display, PLAs and YouTube), Bing ads, Facebook ads (including Instagram) and Twitter Ads as well as the Google Analytics platform.
  • The ability to analyze data to improve performance of campaigns
  • Strong understanding of conversion tracking and familiarity with Google Tag Manager
  • Experience reporting and measuring the success of digital media campaigns.
  • Experience working with a variety of clients and annual budgets that range in size from five- to seven-figures.
  • A passion for finding innovative and creative digital media solutions for client problems.

FKA offers an exciting, fast-paced, fun and supportive agency environment. Starting each day with a morning scrum to collaboratively manage capacity and risks, and implementing a weekly pulse survey, your success and growth are paramount. Additionally, team members are provided with competitive compensation, health benefits and opportunities for professional development and networking.

Interested applicants are asked to send their cover letter and resume with “Digital Media Strategist” in the subject line to recruitment@fka.agency no later than 5pm on Friday, April 26, 2019.

FKA is seeking to add a senior client strategist to our growing team. If you’re looking for a new challenge and have a minimum of seven years of experience in an advertising or interactive agency, we’d like to talk with you.

Working at FKA, you will build effective long-term relationships as a valued strategic partner, working face-to-face with local and national clients. In this role, you will manage and mentor junior members of the client services team and be supported by executive leadership. You will work closely with FKA’s other departments—media, technology, creative and communications—to produce nimble, integrated campaigns that produce results.

You should be a strong communicator, from day-to-day email to presentations, and have a bias for action. Experience with highly integrated campaigns, analytics, email marketing, ecommerce and an understanding of the potential of digital and interactive marketing are absolute musts. Previous hands-on experience with Google Ads (formerly AdWords) including YouTube, Facebook Business Manager (including Instagram) and other self-serve platforms is an asset.

FKA offers an exciting, supportive and fast-paced advertising agency environment. We start each day with a scrum to collaboratively manage capacity and risks. Every week we send an agency-wide survey to make sure the team is feeling connected and challenged and take steps to improve things that aren’t working well. FKA provides team members with competitive compensation, health benefits and opportunities for professional development and networking.

FKA is a best-in-class Google Premier Partner and one of Canada’s fastest-growing companies—we were just ranked 150 on the 2018 GROWTH 500 list.  We boast a stellar team of some of the best and brightest in the business and have been recognized with awards from the Advertising Club of Edmonton, Digital Alberta and International Association of Business Communicators.

If you’re interested in doing great things with a great team, please send your cover letter and resume with “Strategist” in the subject line to recruitment@fka.agency no later than 5pm on Friday, March 8th.

At FKA, the people you work with matter more than anything else. That includes you — our new Traffic Manager.

FKA is one of Canada’s fastest-growing companies — ranking 150 on the 2018 GROWTH 500 list. We boast a stellar team of 31, who are some of the best and brightest in the business and have over 170 years of combined experience. But we’re always striving to be better, which is where you come in!

In this role, your attention to detail will shine as you keep track of tasks and timelines, adapt to changing requests and keep a complex team running like a well-oiled machine. You’re as comfortable figuring out the steps to take a digital creative project to completion as you are scheduling video or broadcast work. Reporting to the Senior Director of Service Delivery, your rock-solid organizational and multi-tasking skills instill confidence among your colleagues. And of course, you thrive in a fast-moving, agile environment.

You have a minimum of five years of experience, preferably in an advertising or interactive agency; publisher or broadcaster; or large client-side marketing department. Relevant education in business, marketing or project management would be great but is not mandatory.

We’re seeking individuals inspired to innovate new processes and operational approaches to help FKA and the clients we serve reach their objectives and solve their business problems. We are wholeheartedly dedicated to the development of a collaborative environment underpinned by a culture of support.

Responsibilities:

  • Internal project management, including:
    • Setting up timelines and assigning tasks for all our client and internal projects in Function Point, Trello or other tools as needed
    • Setting up approval workflows in Approval Manager
    • Creating material requirements and ad specification documents for projects across a variety of media
    • Managing third party/client created deliverables to ensure they meet specifications as well as organizing and providing the assets to the media team or other departments
    • Ongoing communication/liaison with clients, as well as FKA’s media, communications, technology, and creative services departments, to ensure project success
    • Having an understanding of the resources available in each department and when required liaising with leadership to assign tasks appropriately
    • Procuring cost estimates from vendors (printers, photographers, videographers/producers, sound engineers, modelling agencies etc.) for required projects
    • Coordinating timelines/schedules and specifications with vendors for required projects
  • Client facing project management — including estimating — on projects when required
  • Helping to develop and implement new agency-wide, cross-departmental internal processes and best practices
  • Managing and mentoring a direct report

Qualifications:

  • Minimum five years of relevant experience
  • Relevant education in business, marketing or project management is an asset
  • Proven to be someone who takes initiative and is detail-oriented, a creative problem solver, a critical thinker and incredibly organized
  • Excellent interpersonal and verbal communication skills
  • Ability to work collaboratively and cooperatively with a diverse range of people
  • Proficiency in project management including leading and managing print and digital communications processes to successful completion
  • Experience using Function Point and/or Approval Manager is an asset

FKA offers competitive compensation and a comprehensive benefits program. We provide our team members with many opportunities for training and professional development. Interested applicants are asked to send their cover letter and resume with “Traffic Manager” in the subject line to recruitment@fka.agency no later than 5 pm on Thursday, January 24th, but apply early because if you pique our interest, we may call you right away.

It’s a tale as old as advertising:

  1. You run ads promoting your business.
  2. People shop at your business.
  3. You have no idea whether those people were actually reached or impacted by your marketing efforts.
  4. Repeat steps 1-3.

One of the traits of online advertising that had got everyone really excited in the early 2000s was its trackability. Assuming you had your online ads set up properly, you could know when someone saw your ad, interacted with it, went to your website and made a purchase. It was the perfect ecosystem; we could now tell the exact ROI of our online ad spend and make all our decisions based on that data. Huzzah!

As I’m sure you know, this only paints a small fraction of the picture of the impact of digital advertising.

Savvy advertisers learned quickly that the internet and its impact was not limited to a computer screen — the line between channels became blurred, and digital media rapidly and increasingly impacted consumer purchase behaviour. Over time it became clear:

E-commerce sales are not the primary indicator of online advertising success.
(If you have a whiteboard, please write that sentence on it 100 times.)

This is even more true in Canada, where more than 90% of retail sales still happen in brick-and-mortar store locations. If you evaluate your digital marketing efforts by their direct contribution to your e-commerce sales, you’re drawing a line between online and offline that doesn’t exist in the eyes — or wallets — of consumers.

That said, without a measurement mechanism it’s tough to prove that your online advertising efforts are contributing in a meaningful way in the real world. So, how do you connect the dots?

Advertising behemoths Google and Facebook recognized this and, within the last couple of years, have come to the table with a remedy — or rather, a few.

Store visit data

Offered by Google, this feature enables you, in aggregate, to connect store visits back to your online advertising — including search, YouTube and display campaigns, among others.

Google leverages location data captured by its extensive network of apps (Google Maps, Gmail, Google Play, etc.) to provide location information for the individuals using those apps on their devices.

Google then aggregates this data, connects it back to users’ online activity, and reports back to you with the number of users who interacted with one of your ads and then later went into a brick-and-mortar store location.

If you have historical conversion rates (transactions/foot traffic) and average order value, you take this a step further and calculate Return on Advertising Spend (ROAS) by applying them to your store visit data to project the total revenue that was impacted by your Google ads.

Revenue ($) = Store Visits (#) x Closing Ratio (%) x Average Order Value ($)

Offline purchase data

Facebook’s primary offering in this space provides insight into how many people interacted with your ads on Facebook and then proceeded to make a purchase in your store. This is calculated by matching users’ email addresses on Facebook with the ones from your own POS data.

It’s an imperfect system, as not every email address captured in your stores is going to match a Facebook or Instagram account — but getting reporting on confirmed transactions is incredibly valuable, so it ends up being a fair tradeoff.

(Plot twist: Google Store Sales Direct offers a similar feature, which also uses email matching to report on in-store sales. The bad news? This feature is still in beta, meaning only a select number of advertisers can access it. It’s unclear when this will be rolled out en masse.)

Revenue ($) = Transactions (#) x Average Order Value ($)

The catch

But alas, as fierce competitors, Google and Facebook have to date not “played nicely” together in terms of allowing ways for advertisers to neatly combine their data into a single-deduplicated number.

What that means is that although you can see that your most recent campaign on Facebook contributed to 25 in-store purchases and your Google campaigns assisted with driving 200 people in-store, you have no way of seeing the overlap between the two — that is, how many people interacted with both a Facebook ad and a Google ad and then went in-store and purchased.

This lack of transparency provides a bit of a stumbling block for advertisers looking to provide a holistic view of ROAS.

The game changer

Advertisers rejoice! Earlier in 2018, Google announced that store visit data would be rolled out as a new feature for Analytics. It remains to be seen when this feature will be widely available and how complete the data will be (and there’s a laundry list of requirements for being included), but this could provide an unprecedented glimpse into the online-to-offline customer journey for many advertisers.

The gist

Not all of the options listed above are applicable for all advertisers (yet) — particularly for small- to medium-sized businesses. Regardless of your size, however, you have options for gaining insight into the total impact of your marketing efforts.

Have questions? Please feel free to reach out.