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FKA’s Edmonton office is seeking a Communications and Content Advisor to be part of our growing team. If you’re enthusiastic, organized and have at least three to five years’ experience in communications (including social media content development and management), we’d love to meet you.

The ideal candidate is an exceptional communicator who’s not only strongly skilled in business-focused technical writing but also has the chops to deliver creative flair. And you’ll get the opportunity to showcase your writing prowess working with national-level clients and across a variety of formats — from strategic plans and reports to media releases, brochure copy or social media posts that compel and persuade.

Reporting to the Communications Director, the Communications and Content Advisor will work with colleagues in departments throughout our agency — creative, interactive, media, and account service to understand and articulate our strategy and approach to integrated marketing communications initiatives that drive results for clients. This will require cultivating collaborative working relationships with FKA’s clients, as well as vendors, partners and internal team members.

Put simply, we’re looking for a well-rounded communicator who can make the complex seem simple and who loves writing content that inspires. And above all, someone who can keep up with our pace, wants to be part of an ambitious team and is eager to continue learning.

Responsibilities:

  • Write and edit a wide variety of communications materials, including communications plans, reports, news releases and backgrounders, social media posts and blog articles, key messages, web content, brochures, speaking notes and presentations, newsletter copy, as well as promotional items for diverse audiences.
  • Develop traditional media materials (e.g., media advisories, news releases and backgrounders) and help with the distribution (either directly or via wire services), as well as media pitching.
  • Assist in the development and implementation of communications strategies (both short- and long-term) in support of clients across a range of sectors, including monitoring and reporting.
  • Collaborate with internal and external stakeholders to build social media strategies across various platforms, create content (short-form posts and long-form articles), monitor and develop reports on progress.
  • Assist in new business development activities, including drafting RFP submissions and presentation pitches.
  • Collaborate and build positive relationships with client teams, as well as with the FKA team.

Qualifications:

  • Minimum 3 to 5 years’ experience in a communications role.
  • Undergraduate degree or diploma in a related discipline (marketing, communications/PR, journalism or related field).
  • Exceptional technical writing and editing skills, including solid proficiency in adhering to the Canadian Press (CP) Stylebook and knowledge of communications best practices.
  • Proven ability to create compelling, engaging social media content for a wide variety of audiences, across diverse sectors and industries, that drives results.
  • Proficiency and experience with computer software and technologies, such as the Google platform, Microsoft Office and Apple products (e.g., Keynote, Pages, Numbers, etc.) and social media applications.
  • Demonstrate a high level of integrity, trust, tact and diplomacy with a commitment to high standards of professionalism.
  • Proven relationship-building skills and service-minded focus for clients.
  • Ability to work collaboratively and cooperatively with a diverse range of people, including senior executives, management teams and committees.
  • Proficiency in project management including leading and managing print and digital communications processes to successful completion.
  • Excellent interpersonal and verbal communication skills.
  • Proven to be someone who takes initiative and is detail-oriented, a creative problem solver, a critical thinker and self-organized.
  • Membership in the International Association of Business Communicators (IABC) or Canadian Public Relations Society (CPRS) is an asset.

FKA offers an exciting, fast-paced advertising and interactive agency environment. We start each day with a scrum to collaboratively manage capacity and risks and every week we survey the team to make sure everyone is feeling supported and challenged and take steps to improve things that aren’t working well. FKA provides team members with competitive compensation, health benefits and opportunities for professional development and networking.

FKA is a best-in-class Google Premier Partner and one of Canada’s fastest-growing companies—we were just ranked 150 on the 2018 GROWTH 500 list.  We boast a stellar team of some of the best and brightest in the business and have been recognized with awards from the Advertising Club of Edmonton, Digital Alberta and the International Association of Business Communicators.

Interested applicants are asked to send their cover letter and resume with “Communications and Content Advisor” in the subject line to recruitment@fka.agency no later than 5pm on Friday, November 16.

Start here. Grow here.

FKA has an opening for an enthusiastic, organized and driven individual to join our growing account team as an Account Coordinator. If you have one or more years in an advertising or marketing position with a relevant degree or diploma, we sure would love to meet you.

At FKA, you’ll interface directly with national clients and collaborate across all our internal teams, including creative, digital media, interactive and communications, to assist in executing amazing work that drives results and solves complex business problems with elegant solutions. But don’t stress; you’ll have the full support and mentorship of our account and senior leadership teams while doing so.

The ideal candidate will be a strong communicator, with excellent attention to detail and organizational skills. Responsibilities range from project management and relationship building to estimating, reporting and invoicing. A passion for marketing communications and advertising, particularly in the areas of social and digital, is a must.

FKA offers an exciting, fast-paced, fun and supportive agency environment. With a morning scrum to collaboratively manage capacity and risks, and a weekly pulse survey, your success and growth are paramount. Additionally, team members are provided with competitive compensation, health benefits and opportunities for professional development and networking.

FKA is a best-in-class Google Premier Partner and one of Canada’s fastest-growing companies — we were recently ranked 150 on the 2018 GROWTH 500 list, you know.  We boast a stellar team of some of the best and brightest in the business and have been recognized with awards from the Advertising Club of Edmonton, Digital Alberta and International Association of Business Communicators.

If you’re interested in kick-starting your career with a great team, please send your cover letter and resume with “Account Coordinator” in the subject line to recruitment@fka.agency no later than 5pm on Friday, November 16.

 

Now Hiring: Account Lead

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Now Hiring: Account Lead

| Careers, News

Suit wanted. Tie optional.

FKA is seeking to add a senior account lead to our growing team. If you’re looking for a new challenge and have a minimum of seven years of experience in an advertising or interactive agency, we’d like to talk with you.

Working at FKA, you will build effective long-term relationships as a valued strategic partner, working face-to-face with national clients. In this role, you will manage and mentor junior account team members and be supported by executive leadership. You will work closely with FKA’s other departments—digital media, interactive, creative and communications—to produce nimble, integrated campaigns that produce results.

You should be a strong communicator, from day-to-day email to creative presentations and have a bias for action. ECommerce experience, a wealth of time in the trenches managing complex accounts and an understanding of the potential of digital and interactive marketing are absolute musts.

FKA offers an exciting, fast-paced advertising and interactive agency environment. We start each day with a scrum to collaboratively manage capacity and risks and every week we survey the team to make sure the team is feeling supported and challenged and take steps to improve things that aren’t working well. FKA provides team members with competitive compensation, health benefits and opportunities for professional development and networking.

FKA is a best-in-class Google Premier Partner and one of Canada’s fastest-growing companies—we were just ranked 150 on the 2018 GROWTH 500 list.  We boast a stellar team of some of the best and brightest in the business and have been recognized with awards from the Advertising Club of Edmonton, Digital Alberta and International Association of Business Communicators.

If you’re interested in doing great things with a great team, please send your cover letter and resume with “Account Lead” in the subject line to recruitment@fka.agency no later than 5pm on Friday, November 16th.

Now Hiring: Media Manager

| Careers, News

Now Hiring: Media Manager

| Careers, News

Join the fastest-growing department in the fastest-growing agency in the fastest-growing segment of marketing.

FKA is seeking a Media Manager with five or more years of experience and a related post-secondary degree or diploma.

The successful candidate will work with a team of five dedicated digital media specialists, liaising directly with national clients and helping to manage more than $7 million in annual digital media spend. The Media Manager will report directly to the Media Director and collaborate with the Director to manage and mentor a highly enthusiastic and talented team. FKA is digitally focused but candidates with traditional media experience in addition to a strong grounding in digital will be preferred.

This position features significant potential for career development and growth. Digital media is the fastest-growing department and FKA is ranked 150 on the 2018 GROWTH 500 list of Canada’s Fastest-Growing Companies with a 5-year growth rate of 571%. FKA is a best-in-class Google Premier Partner, offering unique opportunities for training and support. FKA also provides team members with competitive compensation and health benefits plus professional development and networking.

Candidates should possess:

  • A strong familiarity with Google Ads (including search, display and YouTube), Bing ads, advertising on social platforms (including Facebook, Instagram and Twitter) and Google Analytics.
  • Experience reporting and measuring the success of digital media campaigns.
  • Experience working with a variety of clients and managing annual budgets that range in size from five- to seven-figures.
  • A passion for coming up with innovative and creative digital media solutions.
  • Experience managing and mentoring a team.
  • Strong attention to detail.
  • Experience working with or in an agency is desired.

Interested applicants are asked to send their cover letter and resume with “Media Manager” in the subject line to recruitment@fka.agency no later than 5pm on Friday, November 16, 2018.

In the first post in this series, we explored some accessible opportunities for businesses to leverage their customer information to reach and re-engage those customers. A solid, engaged customer base is the foundation of any successful business, and you can never underestimate the value of remaining engaged with past and current customers.

However, you can’t rely on your existing customer base to sustain — not to mention grow — your business for many reasons. This can be particularly true depending on the nature and life cycle of your product or service.

For this reason, most people would agree that awareness is critical for the success of a business. After all, if customers don’t know you exist, you’re pretty unlikely to get their money.

Accuracy of awareness targeting parameters

The massive nature of awareness-driving efforts can be challenging. How do you make sure you’re reaching prospective customers and not wasting spend on people who will never be interested in your brand? Digital advertising has made it possible to speak to a large, new audience while still being very targeted.

In the past, awareness ads were largely targeted based on geographic and demographic data. A person’s age, gender, marital status, occupation, income and location information served as general predictors of their purchase habits. If your business usually sells Vespas to 25- to 34- year-old urban professionals, you probably don’t want to speak to a 70-year-old rural retiree. Right?

The problem is, demographics are inherently limited. They allow us to make assumptions about individuals based on data that has no direct tie to actual behaviour. Customer interests and behaviours are varied and diverse, and these traditional predictors of purchase behaviour aren’t all that accurate.

Maybe that 70-year-old rural retiree does want to buy a Vespa. Maybe not. The point is, we want to target people based on their actual behaviour — not how we think they’ll act because of whether or not they check the boxes of a “typical” customer.

Lookalike targeting

Do you ever wish you could see into your customers’ brains for a minute to see why they decided to purchase your product or service? What matters to them? Why did they walk through your door (or visit your website)?

Lookalike targeting, in a way, does just that.
As you may have guessed, all you need for this is a big file o’ customer data — emails specifically. This can come from a brick-and-mortar POS, from customer records on your website, or if applicable, from a list of email newsletter subscribers.

This targeting functionality is not exclusive to Google and Facebook, but since these two behemoths dominate the digital advertising landscape and reach the vast majority of all internet users, they’re a great place to start.

Using customer data effectively

Their self-serve advertising platforms allow you to upload your list(s) of customer data, then rather than making guesses about a person’s behaviour based on the aforementioned list of external traits, they take your list of customers, match the email addresses to emails used on their platforms/networks, aggregate the data for anonymity and look for patterns in their online behaviour.

They analyze the data from this group of people who are already buying from you and build you an audience list of users who “look” like those people. That is to say, the audience they build demonstrates similar online behaviour to those who are already bought-in. They visit similar websites and conduct similar online searches. Rather than taking a surface-level look at prospective customers, this allows us to make targeting decisions based on deeper levels of “alikeness.”

Taking it a step further

Awareness is important. We’ve established that. However, simply telling someone that your brand exists will not likely be enough to turn them into a customer. And that’s ok! It doesn’t mean your awareness-driving efforts have failed — it’s simply the first step in the “purchase funnel.” (If you’re not familiar with the concept of the purchase funnel, Google it.)

What it does mean is that you should run awareness-driving efforts in conjunction with your consideration- and conversion-driving efforts (like the ones we discussed in the first post in this series). When you advertise to these “lookalike audiences,” some of them will engage with your ads, follow you on social media or visit your website.

Using remarketing efforts

Once those users have interacted with you, you can follow up with remarketing ads — now that they’re familiar with your brand, show them something that’s going to make them want to consider you for their next purchase.

If a user visited your cosmetics website and viewed organic face products, you can show them an ad that’s relevant to what they were viewing. If you’re a paint supply store and a user watched the video you posted on how to apply patterned wallpaper, show them an ad showing them your new seasonal patterns.

You get the idea — it all works together.