Brenna Voogd

Our favourite memories are most often associated with feelings. How or what did we feel at that time? Comfort, charm and quality. Upon reflection, these are the intangibles that define an exceptional hotel experience. These ads for Varscona draw parallels between the intangible and the very tangible, combining a sense of feeling with macro shots of materials and textures by Curtis Comeau. Comfort is aligned with linen. Charm with slate. And, in this ad specifically, quality with terry cloth.

Quality has its measure.
Whether by thread count or the number of good reviews, quality can be
quantified. Quality is reliable and reassuring. It’s a warm embrace that
reminds you of home. Quality always has you covered.

We recently developed a series of ads for Metterra that juxtaposes high-end finishes from throughout the boutique hotel with fashion or luxury items made from the same materials. In this particular iteration of the campaign, we crafted a custom-made necklace from the same slate used in the stairwell from the lobby to the mezzanine at Metterra, showcased in stunning photography by Curtis Comeau.

The intent is clear—Metterra is Edmonton’s hotel of choice for travellers with taste.

 

Engaged thinkers. Ethical citizens. Entrepreneurial spirits.

Students are at the heart of education in Alberta, so the Government of Alberta’s Department of Education developed a new initiative to put students first and make improvements to the education system. As a result, Inspiring Education was born. What began as a public forum became an initiative to create a long-term vision for education in Alberta.

The Inspiring Education project centred on a new interactive website to showcase all the avenues available to parents, teachers, education leaders, students and more. We took charge of designing and developing this website, which was to act as a hub for all things related to the Inspiring Education initiative while maintaining a user-friendly and visually appealing online experience.

The website, which was responsive and automatically adapted to all browser sizes, featured question forums, Inspiration in Action story submissions, a blog, links to external Inspiring Education resources and access to information on each of the sub-initiatives being run under the Inspiring Education banner.

The design incorporated a youthful, colourful theme that coordinated with the other creative work we developed for the Inspiring Education campaign, including a brochure/roadmap, pocket card and buttons. The variety of interactive elements served as a call to action for website visitors, encouraging each person to become a part of the discussion and help spread the word about the Inspiring Education initiative.


Long regarded as a frail beauty, wood doors—in spite of their unsurpassed visual appeal—have driven homeowners away with their unreliability and high-maintenance nature.

Until now.

When All Weather Windows launched their Torrefied Wood Doors collection—an assortment of beautiful and durable wood doors strengthened through the process of Torrefaction—Starburst created a launch package with custom illustration, showing that these beautiful products would not wither in the face of even the harshest of conditions.

It had been twenty years since the privatization of Alberta’s liquor industry. In the years since, the economic benefits, increased social responsibility and demand-driven supply had made our province the envy of the nation.

The Alberta Liquor Store Association enlisted Starburst to create a commemorative book celebrating this achievement. Through stunning photography, an interesting narrative and beautiful design, the success of Alberta’s liquor industry was immortalized in print—and was met with acclaim from the industry.