Kevin Newcombe

Andrea Mondor Management Consulting Ltd. wanted something different: a website that was thoughtful, engaging and unique. So, when Andrea Mondor approached Starburst with her vision, we were pleased to have the opportunity to help her bring it to life.

This website has thoughtfulness and discovery at its very core. At first glance, the homepage may only appear to have a series of orbiting circles. However, users who choose to engage with the site are rewarded with a sense of perpetual discovery. Each click generates another orbit and each orbit is artfully calculated according to the circumference of its nearest centre point.

Orbits are an subtle metaphor for business—what may appear complicated or random at first is in fact closely connected and imbued with logic.

In their Going the Distance: The Alberta Sport Plan 2014-2024 document, the Government of Alberta outlines the role of sport in our province and delves into the Active Alberta Policy, which envisions a higher quality of life, improved health and wellness, strong communities, economic benefits and personal fulfillment through recreation, active living and sport.

As part of this project, we developed an online tour of the Alberta Sport Plan, which incorporates an interactive diagram as a way of segmenting out each topic for further discussion. When scrolling to each new topic, the interactive diagram would adjust by highlighting the appropriate section in the matching colour. The diagram itself is added as an SVG made of several groups and layers, all of which are tied to specific sections of the tour. As we detect that the user has passed into a different section, events are triggered which rotate the rings and transition each element to either an active or inactive state via Snap.svg in order to highlight the matching elements. 

The Alberta Sport System diagram shows the integrated nature of sport in Alberta and is reflective of information collected from the Alberta Sport Plan Survey, the Alberta Sport Forum and the Alberta Sport Plan Regional Conversations. The diagram highlights the key elements of the sport system in Alberta, including Accountability, Promotion, Creative Solutions, and Capacity Building.