In celebration of their 20th anniversary, Mediactive tasked Starburst with designing a new identity for their company, including a logo, business cards and a brand new website. Our goal for the logo was to create something that was fresh and modernized but would also play off the history of the old mark.
The new Mediactive logo represents each of the company’s diverse media planning and buying services, brought together to demonstrate a cohesive network that works together as one. This was achieved visually by creating an infinity symbol to show unity and by using slight colour variations to show the different aspects of their service offering. A primary colour palette will give the visual identity a timeless appeal and a friendly appearance.
We also designed a responsive new website for Mediactive that coordinated with the new identity system and automatically adapted to accommodate all platforms, from desktop to smartphone. The new colour palette showcased a modern, friendly user experience, complete with hand-drawn icons that coordinated with the rest of the new identity guidelines. In order to streamline the website, a single page scroll provided easy navigation and legibility, showcasing Mediactive’s expertise and range of services in a modern, clean interactive setting.